Social Media and Search
Techniques
6-week vitual course - 2 hours per week - starts February 21
Includes detailed presentation,
6 classes, support and a video recording of each class!
Basic Course - $295! Register here.
Are you trying to focus on your business AND learn how to utilize Facebook to its fullest potential or are you throwing a lot of stuff out there and wondering if any of it is worthwhile? Are you a business owner trying to decide when, if and how to implement and justify social media?
If you work or volunteer for a non-profit 501(c)3 corporation and would like to apply for one of our $100 scholarship discounts, click here for details.
Join us for 6 weeks (6 - 2 hour classes), featuring Facebook and proven strategies to make it work for your business.
Your Choice of Where
Take the course on-line, in real-time or recorded, from the comfort of your own computer. These are much more than webinars. Our on-line students are connected via chat and/or voice. Our class size is kept small, 15 students so I can get to know each of you and you can get to know each other. You will be viewing our presentation and live demos. The class video is made available usually the next morning.
If you've been following us on our FB Smarty Facebook Page you know how transparent we are about our mission of educating our FB Smarty community. Our knowledge is evident, with our posts, blogs, and tutorials. Now, through our 6-week course, you can get a great basic to advanced understanding of how Facebook, and other important social and search mechanisms, should fit into your marketing toolbox.
Who is Michelle Fontaine?
Michelle Fontaine - With her strong marketing communications background, she began to focus and teach social media with Facebook years ago. Her continued participation in Social Media Success Summits taught by worldwide Facebook authorities keeps her up on the latest techniques. The class material is always up-to-the minute and the strategies taught have proven track records in other companies.
Implementing the latest techniques, she's grown an interactive engaged community. Now, with this Internet Strategy course, you can learn how to take advantage of the most powerful communication tool available right now!
Access more information here.
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References: "Michelle of FBSmarty, is
an engaging, encouraging, and enthusiast instructor. The
CMCVB contracted with Michelle for 3 seminars that offered
diverse topics that were well organized, clearly defined and
gave all participants valuable information to leave with. The skill and technical levels of the students were all varied,
and one of Michelle’s most valued and professional components of
the seminars was her generous follow up and determination to
give each participant tools to build skills and enhance their
social media outlets." ~Monica Elefterion, Convention,
Tourism & Membership Coordinator,
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If you miss a
live session, don't worry. You will have access to the
video recordings and
transcripts.
Class 1 and 2 - We start by assuming you are brand new.
Likely you are not new to Facebook, but might be new to recent changes. We want to fill in
any holes that might have eluded you so we start with
understanding a personal profile and how it can also help
your business by offering tools to research and network. Then we move on to
creating a business page and all that involves.
Classes 3 through 6 - Here we delve deeply into
strategy, metrics and how it all ties together.
How can I ask questions during the Internet Strategies 2011 course?
During the live presentations, you'll be able to speak
directly through your computer microphone or you can
chat. During much of the class, you might be muted to
provide better quality audio for all, but you always have
the ability to 'chat' and those questions will be answered
quickly. The classes are very interactive. At any point, I
could give control to a student to show us what they've
accomplished.
Highlights of
each class ( subject to change):
| Class 1 | Class 2 | ||
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Difference between Profiles and Pages The Timeline Understanding Privacy Controls Smart Lists and Lists for research and networking Groups for Communications Messaging options, video chat Dealing with spam |
Your Target Audience,
objectives and personas Creating your Page, Defaults and initial decisions Admins, Guidelines, Dashboard Graphics and Best use of Prime Real Estate Publishing and Promoting your Page Editorial Calendar and Automating your Postings to Facebook, Twitter and LinkedIn Getting your Page Username |
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| Class 3 | Class 4 | ||
| Custom tabs
- Why you need them Building Custom tabs the easy way and the Webmaster way Custom tabs to achieve your objectives Mini websites for your URL, Facebook and to serve your mobile audience |
The Open Graph, what it is and
what it does Social Plugins - focusing on the Like Button and Like Box and introducing the other social plugins Event - A core feature of Facebook is Events - learn why Ecommerce - Learn how to set up storefronts on your Facebook Page. |
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| Class 5 | Class 6 | ||
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Facebook advertising - learn
the difference between CPM and CPC and how to manage
a campaign fluidly. Promotions, Sweepstakes, Polls, Surveys Enewsletters Blogging - the center of your digital assets Insights - is your strategy working? |
Places/Check-in and Mobile Deals - give your
customers special offers when they check in through
their mobile device. LinkedIn - How to be Productive in Short Order Twitter - Quick look at Twitter and connecting Facebook to Twitter. YouTube as an SEO tool and integration into Facebook. Google+ - A Look Around |
